Ford’s all-new, all-electric SUV will be called the Mustang Mach-E and feature the iconic pony badge.
DETROIT – The Mustang Mach-E is a groundbreaking vehicle for Ford Motor that marks the beginning of a new-generation of all-electric vehicles and the first time the iconic name has been used on anything but a two-door pony car.
Ford is betting the Mustang name will resonate with consumers and assist the company’s first all-electric SUV in standing out in an increasingly crowded field. It’s a bold decision that could dilute the Mustang name if unsuccessful. There’s also chance of political backlash since the vehicle is being produced in Mexico and imported to the U.S.
“Car shoppers typically place little importance on where a vehicle is built, but the Mustang Mach-E will be debuting in the midst of a highly contentious election cycle where automotive manufacturing jobs and plant locations could present a ripe opportunity for political grandstanding,” said Jessica Caldwell,…