Heineken U.K. is to introduce cardboard packaging to replace the plastic rings used on its multipack cans.
In an announcement Thursday, the drinks giant said the new “topper” was formed from cardboard that had been sustainably sourced. It added that the new packaging was “100% recyclable and compostable.”
The packaging will initially be used on multi-pack cans of Heineken, Foster’s and Kronenbourg 1664. These products will be sold by retailers from April 2020.
By the end of 2021 all of Heineken U.K.’s multi-pack cans — which include brands such as Strongbow and John Smith’s — will be free from plastic. Getting rid of shrink wrapping and using the new cardboard topper would help the company get rid of 517 tons of plastic per year, it said.
“The effect single-use plastic is having on our planet can’t be ignored,” Cindy Tervoort, Heineken U.K.’s marketing director, said in a statement. “Creating an eco-friendly solution that eliminates plastic while still meeting consumer demand…